Well, that was something. All I can say is, “Wow.” Oh, and maybe a “whew.”
I’ve never done a Kickstarter campaign before, and let me tell you that is one nerve-wracking experience. “When should it launch? Will it end on a Sunday? On a holiday? What about the West coast? What if no one cares? What did I forget? Do I really need a video? It costs how much to ship to Canada? What if…”
This is pretty much where my brain has been for the last few weeks, and that’s not even taking into account the actual production of the magazine. Well, it all came down to hitting the big green “Launch” button on Kickstarter yesterday morning, and then it was up to fate.
Three minutes in and no backers? What? Where is everyone?!? I failed! Wait… There’s one! CT from Nerd Lunch has claimed “first!” There’s another one! Hey, this might not be too terrible.
I was glued to the Kickstarter dashboard yesterday. There was a steady flow of backers, both friends of the site, and people I don’t know. Having never done this before, I don’t really know what to consider a success, but I was feeling okay about things and then mid afternoon rolled around and the big guns came out. The back cover ad sold! Woohoo!
I know that this Kickstarter campaign will not reach its goal if I can’t sell a bunch of ads. The magazine purchases are great, don’t get me wrong, keep ’em coming, but the ads are really going to make or break the whole thing. I’ve got a few hooks in the water, so hopefully some of them will take hold.
The sheer volume of Twitter and Facebook traffic that was generated by friends of the site was incredible. Tank from Under Scoop Fire even got Toy Hunter’s, Jordan Hembrough, to tweet about the campaign! I can’t thank everyone enough for flooding the interwebs with links and mentions of the magazine. It really took me aback to see how everyone was so supportive and hopeful to see this thing succeed.
We’ve got a long way to go, but the first step has been taken, and I am very, very thankful of how the first day went–29 more to go!