Countdown to Halloween — Count Chocula, Frankenberry and Boo Berry

70's Frankenberry vinyl advertising promotional toy figure

In 1971, General Mills Cereals introduced Count Chocula and Frankenberry to the world. Boo Berry soon followed with his release in 1973, along with Fruit Brute (who was discontinued in 1983). Frankenberry cereal was the clear favorite by kids everywhere because the pink dye used to color the cereal did not break down in the [...]

Countdown to Halloween — Packaging Roundup 2011 — And the winner is…

halloween rice krispies cereal box

With today’s post, my completely uncientific personal poll of this year’s best Halloween packing comes to a close. Can you feel the tension in the air? Who will be this year’s champion? Without further ado, I present you our new champion: Kellogg’s Cocoa Krispies! Kellogg’s stepped up to the plate and knocked it out of [...]

Countdown to Halloween — Packaging Roundup 2011 — Part 2

halloween pretzel m & m's

The countdown of Halloween packaging design continues with this entrant from Hershey’s… There’s not a whole lot to this design, but it’s not too bad. The candy bars inside the Jack-o’lantern is a neat effect, almost as if you’re looking into the bag through a clear window. And Hershey’s gets a few bonus points for [...]

Behold! Those Hostess Transformers cupcakes really do exist!

hostess transformers snacks and cupcakes

Last week, I was roaming the grocery store aisles looking for this year’s monster cereals, when I stumbled across Snoballimus Prime! Hostess has a new marketing gimmick where they partnered with Hasbro for Transformers branded snack cakes. I’m not really sure what they’re promoting since there isn’t a movie or cartoon out there at the [...]

1960′s Nauga Monster Dolls are Hip!

1960's nauga monster doll

Have you ever seen one of these guys out in the wild? Well, if you do come across one, be sure to grab the sucker because he is worth quite a bit to collectors. This is the Nauga Monster, produced in the 60′s to promote Naugahyde furniture, of all things. Uniroyal developed the character, and [...]

Christmas Greetings from the Cap’n

christmas cap'n crunch cereal 2010

In case yu missed it on store shelves, here is this year’s Cap’n Crunch Christmas Crunch cereal box. As usual, the designers and illustrators nailed it. If you want to know what I think Christmas should feel like, this box pretty much sums it up — ribbons and bows, red, green and gold, glittery magic, [...]

Halo Believe Diorama Up for Bid

Halo 3 Believe diorama

Remember the incredible ad campaign Microsoft ran to promote the release of Halo 3? Profiles in History, the auction house featured on my current favorite TV show, Hollywood Treasure, will be auctioning off pieces of the diorama this weekend. I hate to see this huge diorama broken up and pieced out, but I sure wouldn’t mind [...]

Best Halloween Packaging and Advertising for 2010 (part 4)

halloween mcdonalds bucket

Here is the final installment for this year’s best Halloween packaging and promotions… Pillsbury Cookies I saw these boxes in the freezer section of the grocery store and they were the catalyst for me writing about all these great Halloween packages. I don’t know why these appealed to me so much, but the iconic Pillsbury [...]

Best Halloween Packaging and Advertising for 2010 (part 3)

halloween monster cereal boxes

Here are some more of this year’s best Halloween-themed food promotions… M&Ms M&Ms seemed to embrace the Fall season more than the Halloween holiday, which is a bit of a disappointment. Each of their large candy bags is decorated with one of the M&M characters dressed in an autumnal outfit. I guess the logic is [...]

Best Halloween Packaging and Advertising for 2010 (part 2)

halloween frankenberry rollups

Picking up with where I left off yesterday, Here are some more great Halloween promotions on store shelves this year… Fruit Roll-Ups The folks at Fruit Roll-Ups thought it might be a good idea to repurpose the cereal monsters to promote their product this Halloween. I’m not sure if this has been done before, but [...]