2012 Halloween Packaging (Part 2) — M&M’s

The marketing geniuses behind M&M’s have done it again. They consistently make a splash on store shelves around the holidays, but Halloween is their sweet spot. Check out the kind of assortment you will see at your local candy counter…

halloween 2012 m&m's candy

Each product has its own unique character–what could be more collectible than that? Many of these designs cover the whole Autumn season, but this year, the candy corn M&M’s caught my eye. I can’t say I cared for the flavor too much, but that guy on the package instantly won me over.

halloween 2012 m&m's candy

I found two small boxes for the regular and peanut M&M’s–both of which are fun and full of Halloween goodness.

halloween 2012 m&m's candy

Not only are the M&M characters being used to market M&M’s, they’ve also been employed to adorn the packaging for this mega-box of Mars candy.

halloween 2012 m&m's candy

That blue skeleton in the top hat needs to made into a collectible vinyl toy immediately!

M&M’s knocks it out of the park again this year, and I can’t wait to see what they come up with next year!

Comments

  1. I would buy the hell out of a collectible miniatures line too. Great posts! Love the coverage.

  2. Totally agree on the skeleton m and m. Looks like us on the East coast are gonna get swamped on Halloween by a hurracane. What are the odds!

  3. The Peanut M&M Mummy is my fave. I’d buy that figure for a dollar.

Speak Your Mind

*